In source C, the Old Spice advertisement conveys values, attitudes and beliefs about lifestyle. One of the ways it shows this is that it highlights that you can smell better and fresher then anyone else, implying this by the fact hes bigger then anything else in the picture "like a mountain" which could then furthermore imply male dominants. The advertisement could also suggest that people are drawn to the smell with them climbing up him like people do on a mountain, and almost following the smell, with them also maybe trying to promote that everyone will want to smell like you. Also the setting links to the aftershave promoting to smell fresh, with the man acting as a mountain figure covered in more snow then the floor, which could suggest that their trying to say that the aftershave will make you smell fresher then anything else.
The advertisement could also suggest that the aftershave will make you feel as confident as the man on the poster. Also the advertisement could be highlighting towards working men who are outside a lot, by saying "Don`t Smell Like A Swamp, Or A Field, Or Some Dirt." almost trying to suggest that you can still work hard and smell good and keep up your male dominance figure.
A good start here - you need to do some proofreading though [dominance not dominants] and obviously add snippets of bits you analyse. You can quote the wording too. Try looking at each little bit and thinking about those visual signs have been used- look for intertextuality. i'll add an Old Spice case study to your new folder on the platform in the Media Studies A level section.
ReplyDelete