Task One:
How was the show promoted?
The Show was promoted using social media with it being very popular and many people
using it, including to look for something new to watch. Social media can easily be used to gain popularity on a new TV show, aswell as using trailers to gain more of an audience And get there attention.
Who was is targeting?
The show was broadcasted on Netflix as a Netflix original, implying that it was targeting more of a teen audience with who are usually found looking for a series to binge. Also with the fact that it has a horror genre which may aswell draw more of a teen audience in with the show being somewhat violent and an intense Sci-fi series, about a dangerous creature praying on children, which may probably interest and be more Popular for a younger teen audience.
How successful was it in the marketing show?
Very successful with the show being Netflix’s most record-breaking original making a profit of $665 million. Stranger things is also the first Netflix show/series to top the 40m bracket in such a short period of time.
How is crossed media promotion used?
Within a show in super obvious ways actors would make sure to hold up a drink or a box of cerise in just the right way to give screen time for the full logo visual. Brands will use this and captivate new audiences and increase their reach by taking brand partnerships to the next level.
Task two- fact file:
Budgets
The first season of Stranger Things had a budget of $6 million an episode for season one, and rises to $8 million in season two.
USP’s:
The show is really good at making 80’s references and creating specific iconography and moments that represent that time period.
Producers:
- Shawn Levy - Johnathan Entwistle - Terry Dunn Meurer
- Dan Cohen - Curtis Gwinn - Rand Geiger
- Ross Duffer + Matt Duffer - Cindy Holland
- Iain Paterson - Amy Seimtez
- Alison Tatlock - Catherine Dyer
Directors:
- Shawn Levy, He is an executive producer and director of Stranger Things and appeared in a cameo role in season 1.
- Matt Duffer + Ross Duffer, They created, and serve as executive producers of Stranger Things.
- Andrew Stanton, He directed two episodes of the second season of Stranger Things.
- Uta Briesewitz, She directed chapters five and six of the third season of Stranger Things.
Task three:
- Annotated and printed out at home.
Task four:
How does the trailer introduce the narrative?
The trailer introduces the narrative by immediately giving the audience the sense of mystery within the TV show from the eary music used throughout the trailer. It also gives us the understanding that something strange is going on and the theme of science fiction is shown through the finding of eleven and hints about the creature. It also gives us the main information that Will has gone missing that gives the audience that understanding that this is what the season is going to be about, finding Will.
What characters are introduced and what do we learn about them?
- Will, The kid that has gone missing.
- The police officer, Helping the find Will.
- Eleven, She’s come from somewhere we’re she has seen Will, and has escaped and some scientists are looking for her. There is also some mystery about her character, who is she? Where did she come from? Is she in danger? How does she no Will?
- Will’s mum, worries about finding her son, wants answers.
- The three boys ( Dustin, Mike and Lucas,) Will’s friend they are trying to find him with the help of eleven
What enigma and action codes are in the trailer?
- Will going missing creates a big mystery, what has taken him? Where is he?
- the introduction of Eleven, who is she? Where did she come from? Also her pointing to Will and being asked “do you know where he is?” Adds mystery to how she knows him and from where?
- the creature, what is is? Being referenced throughout the trailer with know explanation - ‘The chess piece’ standing for the creature.
- Also the name of the series ‘Stranger Things’ implies mystery and that there is something strange and supernatural going on, with references about the creature, and the disappearance of Will.
Who is it targeting?
Reports show that 361,000 people finished all nine episodes of the season within 24 hours of the shows release. The show has a target audience of 18-49 year olds, though is rated a 12 in some seasons and a 15 in others.
Other than science fiction what other genres could the show be classed as?
Horror fiction and Historical drama.
Task five:
Find a Stranger Things merchandise that would appeal to the following audience profiles.
Teenage Boys:
Stranger Things, varsity jacket.
Teenage Girls:
Stranger Things, Elevens jumpsuit.
Fans of Eleven:
Stranger Things, Elevens candle holder.
Fans of Barb:
Stranger Things, "Team Barb" pin.
People born in the 1980’s:
Stranger Things, "back to the 80`s" board game.
Fans of Science Fiction:
Stranger Things, the creature figure.
Task six:
- In Stranger Things work booklet.
Task seven:
- In Stranger Things work booklet.
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