Supporting Evidence - My Original Pictures.

Annotated Magazine Front Covers And Web Pages

Stranger Thingsl

Stranger things- Tasks

Task One:
How was the show promoted?
The Show was promoted using social media with it being very popular and many people
using it, including to look for something new to watch. Social media can easily be used to gain popularity on a new TV show, aswell as using trailers to gain more of an audience And get there attention.

Who was is targeting?
The show was broadcasted on Netflix as a Netflix original, implying that it was targeting more of a teen audience with who are usually found looking for a series to binge. Also with the fact that it has a horror genre which may aswell draw more of a teen audience in with the show being somewhat violent and an intense Sci-fi series, about a dangerous creature praying on children, which  may probably interest and be more Popular for a younger teen audience.

How successful was it in the marketing show?
Very successful with the show being Netflix’s most record-breaking original making a profit of $665 million. Stranger things is also the first Netflix show/series to top the 40m bracket in such a short period of time.

How is crossed media promotion used?
Within a show in super obvious ways actors would make sure to hold up a drink or a box of cerise in just the right way to give screen time for the full logo visual. Brands will use this and captivate new audiences and increase their reach by taking brand partnerships to the next level.

Task two- fact file:
Budgets 
The first season of Stranger Things had a budget of $6 million an episode for season one, and rises to $8 million in season two.

USP’s: 
The show is really good at making 80’s references and creating specific iconography and moments that represent that time period.

Producers:
- Shawn Levy                         - Johnathan Entwistle            - Terry Dunn Meurer
- Dan Cohen                           - Curtis Gwinn                      - Rand Geiger
- Ross Duffer + Matt Duffer  - Cindy Holland
- Iain Paterson                        - Amy Seimtez
- Alison Tatlock                     - Catherine Dyer

Directors:
- Shawn Levy, He is an executive producer and director of Stranger Things and appeared in a cameo role in season 1.
- Matt Duffer + Ross Duffer, They created, and serve as executive producers of Stranger Things.
- Andrew Stanton, He directed two episodes of the second season of Stranger Things.
- Uta Briesewitz, She directed chapters five and six of the third season of Stranger Things.

Task three:
- Annotated and printed out at home.

Task four:
How does the trailer introduce the narrative?
The trailer introduces the narrative by immediately giving the audience the sense of mystery within the TV show from the eary music used throughout the trailer. It also gives us the understanding that something strange is going on and the theme of science fiction is shown through the finding of eleven and hints about the creature. It also gives us the main information that Will has gone missing that gives the audience that understanding that this is what the season is going to be about, finding Will.

What characters are introduced and what do we learn about them?
- Will, The kid that has gone missing.
- The police officer, Helping the find Will.
- Eleven, She’s come from somewhere we’re she has seen Will, and has escaped and some scientists are looking for her. There is also some mystery about her character, who is she? Where did she come from? Is she in danger? How does she no Will?
- Will’s mum, worries about finding her son, wants answers.
- The three boys ( Dustin, Mike and Lucas,) Will’s friend they are  trying to find him with the help of eleven

What enigma and action codes are in the trailer? 
- Will going missing creates a big mystery, what has taken him? Where is he?
- the introduction of Eleven, who is she? Where did she come from? Also her pointing to Will and being asked “do you know where he is?” Adds mystery to how she knows him and from where?
- the creature, what is is? Being referenced throughout the trailer with know explanation - ‘The chess piece’ standing for the creature.
- Also the name of the series ‘Stranger Things’ implies mystery and that there is something strange and supernatural going on, with references about the creature, and the disappearance of Will.

Who is it targeting?
Reports show that 361,000 people finished all nine episodes of the season within 24 hours of the shows release. The show has a target audience of 18-49 year olds, though is rated a 12 in some seasons and a 15 in others.

Other than science fiction what other genres could the show be classed as? 
Horror fiction and Historical drama.

Task five:
Find a Stranger Things merchandise that would appeal to the following audience profiles.

Teenage Boys:

Stranger Things, varsity jacket.











Teenage Girls:

Stranger Things, Elevens jumpsuit.












Fans of Eleven:

Stranger Things, Elevens candle holder.











Fans of Barb:

Stranger Things, "Team Barb" pin.









People born in the 1980’s:

Stranger Things, "back to the 80`s" board game.









Fans of Science Fiction:

Stranger Things, the creature figure.











Task six:
- In Stranger Things work booklet.



Task seven:
- In Stranger Things work booklet.

Lucozade

Lucozade:

History of the brand:

Lucozade is a drink that was created in the UK and is sold all over Britain. It was created by a man called Thomas Beecham, from Newcastle in 1927. He made it out of glucose syrup to provide a source of energy to people who were ill, which is what its original purpose was for. Then in 1985 it was realised that Lucozade could be used as an everyday drink, instead of just for when your sick.
Its original name was Glucozade but in 1929, it was changed to the name we no as today, Lucozade. The brand continued to increase in sales with minor changes on the way, In 2018 it was estimated that around 3.5 million drink Lucozade Energy. Then in 1996 their packaging and logo completely changed, with dramatically increased the value of UK sales to almost £75 million in just 5 years, this was over triple of the sales it was reaching before. Lucozade is also a popular drink when it comes to athletes as it helps to replace the energy they have lost with glucose used as fuel contained in the drink. It is also proven that Lucozade is an effective provider of energy for the brain as well as the body with proven effects to benefit concentration, focus and alertness.

Lucozade exam question:

In this Lucozade poster it highlights that the target audience is targeting athletes, one of the reasons for this is there being a famous footballer on the front cover of the poster advertising the sports drink. Implying that he drinks Lucozade and if other athletes drink it they can be as good as him. Also they have the man on the front cover looking straight in to the camera lense following conventions, which also makes it look like hes directly looking at us and targeting us as an audience to choose this sports drink. Furthermore, it could highlight how the drink has made him very focused with how hes looking in to the camera with lots of concentration and determination, which suggests that this is what the drink will provide you with.Also the bold writing which says, "IN A DIFFERENT LEAGUE" could suggest that if you drink this drink you will be `in a different league` to everyone else and be more alert, focused and have an increase in concentration, which is what has been proven to do if you drink Lucozade. As well as help improve people`s sports performance, which is what the campaign was made to educate people on.Also the colour yellow highlighting the writing is also drawing attention on to the yellow drink, which could highlight that there trying to say to their audience that this is the drink that will put you `in a different league` and make you a better athlete overall. Also with the drink and the quote being highlighted yellow on the poster it could imply that they wanted them to be the main sources that stood out to the audience, that this is the amazing drink that is proven to increase your concentration and make you more focused as an athlete and on a day to day basis, and that it should always be the sports drink of your choice.Furthermore, it could also suggest that there is a bit of a competitive side to the campaign for the audience for example, with who will be the better athlete out of a friend group, making them want to go and buy the drink so they can be as good as sports like the man on the advertisement. Also They could have used the well known footballer on the front cover (Gareth Bale) because of lots of athletes and people knowing who he is, and knowing what a good athlete he is, which could help sell the drink more because of the popularity of the athlete who is promoting it, and people wanting to be as good and driven as him at sports, and thinking if they drink this drink they will be. Also where it says, "Lucozade YES" it suggests that you should say `yes` to buying`Lucozade` and that it should always be your first choice of drink. Also with the same campaign in a different poster, it says "HYDRATES + FUELS YOU BETTER THAN WATER" Which suggests that you should almost drink Lucozade more often when exercising as it hydrates your body well and gives you energy your body needs to recover after exercising. Also the "#IBELIEVE" highlights how the man on the front cover (Gareth Bale) believes that this Lucozade drink is more hydrating and gives you more fuel than water, and also that he believes the sports drink will help improve peoples sports performance and concentration leading to hard work and overall leading to a better athlete.

Assessment Research - Magazines Online - not finished

Current Affairs Magazine
Current Affairs is an American bimonthly magazine that discusses political and cultural topics from a progressive perspective. It is published in print and online, and supplemented by a podcast. Current Affairs magazine describes it`s magazine as "showcasing some of the country`s best contemporary writers. Our magazine is informative, entertaining and beautiful, and loaded with everything from book reviews to fake advertisements. We bring a sharp critical eye to the absurdities of modern American life, and provide a fresh set of voices amid the desiccated wasteland of contemporary media." Current Affairs is not a magazine like any other, it`s got plenty of top-notch writing about news, film, books and ideas. But it`s also dazzlingly colourful, with satirical advertisements, subversive parodies of traditional media, puzzles, cut-outs, and an array of other unexpected amusements and surprises. 

Theory Research

Structuralism- Levi Strauss
Structuralism was developed by Levi Strauss, and is an approach used to analyse culture. The basic idea behind structuralism is that individual and collective behaviours emerge from some underlying structure. With Saussure and the linguists, the structure is an abstract system of interrelated concepts. An example of structuralism is describing an apple. An apple is crisp, sweet, juicy, round, and hard. Another example of structuralism is describing your experience at the ocean by saying it`s windy, salty, and cold. Levi Strauss's theory is `binary opposites` which entails that the majority of narratives in media forms such as books and film contain opposing main characters. These binary opposites help to thicken the plot and further the narrative; and introduce contrast. Structuralism is important because it is the first major school of thought in psychology. It helps in the approval of psychology as separate science. Structuralism has also influenced experimental psychology. It provides base for the study of mind under it`s elements.


Gender Performativity- Butler
Butler argues that gender is best perceived as preformative, which suggests that it has a social audience. It also suggests that performances of woman are compelled and enforced by historical social practice. And also believes that being born male or female does not determine behaviour, but people learn to behave in particular ways to fit in to society.
I personally believe in what she argues and that this is true as in society the male and female roles are usually shaped by society to act a certain way. Especially many years ago were women didn't work and would stay at home and be a house wife while the man would go off to work, this was seen as normal because society was saying that it was right and this is what women should do/ act like. Even  terms used today such as, "That`s not very lady like" which just highlights how women in society should have a way of acting and should almost be more politer and act more maturer then men. Which links to what Butler says that this is "what we commonly associate with femininity and masculinity," and how we view what women and men should act like. It also portrays this in movies, and especially Disney movies were the prince would save the princess which shows how women are almost seen as weak in society and that we need to be saved/ rescued by a man, which links to how people associate females as being feminine and males to be masculine who are not afraid of anything.

Old Spice- not finished

In source C, the Old Spice advertisement conveys values, attitudes and beliefs about lifestyle. One of the ways it shows this is that it highlights that you can smell better and fresher then anyone else, implying this by the fact hes bigger then anything else in the picture "like a mountain" which could then furthermore imply male dominants. The advertisement could also suggest that people are drawn to the smell with them climbing up him like people do on a mountain, and almost following the smell, with them also maybe trying to promote that everyone will want to smell like you. Also the setting links to the aftershave promoting to smell fresh, with the man acting as a mountain figure covered in more snow then the floor, which could suggest that their trying to say that the aftershave will make you smell fresher then anything else.

The advertisement could also suggest that the aftershave will make you feel as confident as the man on the poster. Also the advertisement could be highlighting towards working men who are outside a lot, by saying "Don`t Smell Like A Swamp, Or A Field, Or Some Dirt." almost trying to suggest that you can still work hard and smell good and keep up your male dominance figure.